Kako bi izgledali logotipovi konkurentskih tvrtki da zamijene boje?

Zaštitni znak svakog branda je logotip, no ovaj primjerak pokazuje koliko se naš mozak naviknuo na poznate brandove.

Ako pogledate slike ispod, koje je izradio grafička dizajnerica Paula Rupolo, vidjet ćete kako vam je zapravo teško procesirati te slike jer jednostavno logotip ne odgovara bojama. Svakako je zanimljivo vidjeti koliko su upravo logotipovi važni za branding kompanija i kako ih mi kao konzumenti percipiramo.

Ne samo da brandovi posjeduju logotipove već posjeduju i boje, pa tako jednostavno ako zamijenimo boje konkurentnim logotipovima, cijela stvar je neobična i ne paše jedno s drugim.

Kako vi gledate na ovo, jel vam teško procesirati taj logotip?

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