Više od 18 milijuna pregleda u dva dana - YouTube Rewind video 2013

Kako bi na dostojan način obilježili godinu koja se bliži kraju, u YouTubeu su zajedno s agencijom Portal A napravili autorski video koji je, sasvim očekivano, ekspresno postao viralan...

Projekt je nazvan "YouTube Rewind: What Does 2013 Say?" i praktički je retrospektiva godine kroz prizmu onoga što je istu obilježilo na najpopularnijem servisu za dijeljenje videa na svijetu. Marketing menadžer YouTubea Dom Elliott, koji je vodio ovaj projekt rekao je: "Mjesecima smo razmišljali i shvatili da na kraju godine moramo napraviti nešto pravo, dobro, veliko, ali svoje, nešto što će oduševiti naše korisnike". O iznosu koji je uložen u projekt YouTube se nije očitovao, tek je kratko objasnio kako "budžet nije bio prevelik".

Na projektu je angažirano preko 40 partnera i 100 ljudi, logistički je Portal A odradio fantastičan posao, ali je prevladalo zadovoljstvo, jer su iz agencije priznali kako je "ovo najveći kreativni projekt na kojem smo ikada radili". Većina scena snimljena je u Los Angelesu, a video je, ponovili su iz YouTubea zapravo posveta svim korisnicima i popularnim kanalima na servisu. Kako je sve odrađeno, provjerite sami, usput možete i pogledati kako je izgledalo snimanje nekih od scena na projektu.

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